Registration is open for Hotel Optimization - a virtual event

Sign up today for Hotel Management's virtual Hotel Optimization, which will take place June 9-11. Photo credit: Getty Images

The coronavirus pandemic has had disastrous and quite frankly unimaginable effects on the hospitality industry. How do we come back from this? Our goal in creating the program for Hotel Optimization is to provide clear insight, opinions and forecasting to help you quickly get back to profitability.

PREPARE. POSITION. PERFORM. - Our three-step approach to reaching optimal performance under the "new normal." Participate in 3 days of sessions including:

  • Finding Financial Strength
  • Cleaning Up
  • Recharge Your Revenue Management
  • Smart Marketing
  • Reshaping, Respacing
  • Strength From Within
  • And more! View the full agenda.

But it's not just about hearing from us, we want to hear from you! In our chat area you'll have the opportunity to connect as an industry to discuss challenges, exchange ideas and meet new prospects. Plus, download exclusive content created specifically to get you through these difficult times.

When the hospitality industry turns this corner, we will be stronger and more resilient than ever before. We hope to see you June 9-11. Click here to register.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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